Trends · data through August 2026

Retail trends in the United States

Iceflower tracks 151,597 stores from 35,116 retail chains in the United States. Rally House grew fastest over the last year, ahead of GameStop and Army & Air Force Exchange Service.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
35,116
Tracked stores
151,597
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rally House and GameStop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rally House logo Rally House ▲14 +19.7%
2 G GameStop logo GameStop ▲5 +19.6%
3 A Army & Air Force Exchange Service logo Army & Air Force Exchange Service ▲23 +19.1%
4 M Micro Center logo Micro Center ▲5 +17.2%
5 B Boot Barn logo Boot Barn ▲8 +17.1%
6 P pOpshelf logo pOpshelf ▲11 +16.4%
7 S Sherwin-Williams logo Sherwin-Williams ▲3 +15.4%
8 W Windsor Fashions logo Windsor Fashions ▲9 +15.2%
9 B Bass Pro Shops logo Bass Pro Shops ▲7 +14.3%
10 F Francesca's logo Francesca's ▲14 +14.0%
11 F Five Below logo Five Below ▲3 +13.1%
12 H Hobby Lobby logo Hobby Lobby ▲1 +13.0%
13 J JD Sports logo JD Sports ▲6 +11.7%
14 O Ocean State Job Lot ▲8 +11.1%
15 U Uptown Cheapskate logo Uptown Cheapskate ▲11 +11.1%

Store footprint

Store map

25,000 of 151,597 tracked store locations in the United States, colored by category.

Top tracked chains by store count

More trends

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