Growth ranking
Fastest-growing tracked baby & kids
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Mockingbird and Gap Kids sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | M Mockingbird | ▲1 | +18.6% |
| 2 |
G
Gap Kids
|
- | +17.1% |
| 3 | J Jacadi | ▲2 | +14.8% |
| 4 | M Mommy and Me | - | +14.3% |
| 5 | K Kids Kloset | ▲1 | +13.0% |
| 6 |
P
Pottery Barn Kids
|
▲1 | +10.5% |
| 7 | H Head Over Heels | - | +8.3% |
| 8 |
S
Stride Rite
|
▲1 | +7.5% |
| 9 | S Stellie Bellies | - | +1.9% |
| 10 |
C
Carter's
|
- | +1.6% |
| 11 | B Beanstalk | - | +1.2% |
| 12 |
T
The Children's Place
|
- | -2.7% |
| 13 |
J
Janie and Jack
|
- | -3.8% |
| 14 | K Kid City | - | -5.0% |
| 15 | K Kidichic | - | -5.8% |
- Carter's
- The Children's Place
- Janie and Jack
- OshKosh B'Gosh
- Gap Kids
- Kidz Again
- Fashion Cents Consignment
- Other tracked chains
Store footprint
Store map
2,536 tracked store locations in the United States. The 7 largest tracked chains are highlighted.
- Carter's (831)
- The Children's Place (599)
- Janie and Jack (88)
- OshKosh B'Gosh (61)
- Gap Kids (13)
- Kidz Again (1)
- Fashion Cents Consignment (1)
- Other tracked chains
Top tracked chains by store count
-
1
C
-
2
T
-
3
J
-
4
O
-
5
G
-
6
S
- 7 K Kid City 12
-
8
P
- 9 C Crazy 8 11
-
10
J
- 11 H Head Over Heels 5
- 12 D Destination Maternity 5
- 13 S Sweet Pea 4
- 14 O Once Upon A Time 4
- 15 A America's Kids 4
- 16 S Stellie Bellies 4
- 17 K Kids Kloset 3
- 18 C Chocolate Soup 3
- 19 J Jacadi 3
- 20 G Gymboree 3
- 21 B Beanstalk 3
- 22 M Mommy and Me 3
- 23 B Bad Kitty 3
- 24 K Kidichic 3
- 25 T Twice But Nice 3
- 26 S School Time Uniforms 3
- 27 M Mockingbird 3
- 28 Y Youngworld 2
- 29 T Tip Toes 2
- 30 M Mountain Kids 2
- 31 T The Clothing Exchange 2
- 32 B Bella Kids 2
- 33 W Whimsies 2
- 34 S Small Threads for Kids 2
- 35 P Plaid Rabbit 2
- 36 A All About Baby 2
- 37 L Little 2
- 38 M Me 'n Mommy To Be 2
- 39 T The Blessed Life 2
- 40 F Fancy Pants 2
- 41 K Kidtique 2
- 42 A Azul y Rosa 1
- 43 P Purple Monkey Children's Boutique 1
- 44 K Kid's Market Consignment Sale 1
-
45
R
Rhea Lana's of Frisco 1
- 46 S Sprout Children's Shop 1
- 47 C Centsible Moms Children's Consignment Sale 1
- 48 P Penny's From Heaven 1
- 49 T Today's Kids 1
- 50 B Bo & Co. 1
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