Growth
Burlington against its category
The biggest tracked US discount off-price stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Burlington's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ross Dress for Less | +3.1% |
| 2 | Burlington | -3.8% |
| 3 | dd's DISCOUNTS | -0.8% |
| 4 | Gabe's | -10.8% |
| 5 | Forman Mills | -11.8% |
| 6 | Marden's | -9.3% |
| 7 | Hamrick's | -11.3% |
| 8 | Bealls Outlet | -18.1% |
| 9 | Shoppers World | -12.4% |
| 10 | Macy's Backstage | -16.0% |
Share of tracked category spend, indexed
Store footprint
Store map
1,282 tracked Burlington locations across 47 US states, DC, and 1 territory. Texas, Florida, and California hold 32% of them.
Tracked stores by state
- Texas 148
- Florida 134
- California 128
- New York 79
- Illinois 60
- New Jersey 54
- Pennsylvania 53
- North Carolina 44
- Georgia 41
- Michigan 36
- Virginia 36
- Ohio 35
- Arizona 29
- Massachusetts 27
- Maryland 26
- Indiana 25
- Tennessee 21
- Washington 21
- Connecticut 19
- Nevada 18
- Wisconsin 18
- Alabama 17
- Colorado 17
- Puerto Rico 17
- South Carolina 17
- Oklahoma 16
- Minnesota 15
- Louisiana 13
- Kentucky 12
- Missouri 12
- Kansas 10
- Rhode Island 10
- Utah 10
- Arkansas 8
- Oregon 8
- Mississippi 6
- Nebraska 6
- New Hampshire 6
- New Mexico 6
- Iowa 5
- Alaska 4
- Delaware 4
- Idaho 3
- Maine 2
- South Dakota 2
- District of Columbia 1
- North Dakota 1
- Vermont 1
- West Virginia 1
Customer overlap
Who shops at Burlington
Tracked chains Burlington customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends