Trends · data through September 2026

Upscale Home Furnishings in the United States

Iceflower tracks 564 stores from 14 upscale home furnishings in the United States. Pottery Barn grew fastest over the last year, ahead of Ethan Allen and Crate and Barrel.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
14
Tracked stores
564
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale home furnishings

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pottery Barn and Ethan Allen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Pottery Barn logo Pottery Barn ▲1 +14.6%
2 E Ethan Allen - +2.7%
3 C Crate and Barrel logo Crate and Barrel ▲1 -11.4%
4 S Scandinavian Designs - -12.9%
5 R RH Outlet logo RH Outlet - -15.6%
6 R Restoration Hardware logo Restoration Hardware - -20.7%
7 A Arhaus logo Arhaus ▼2 -33.1%
8 B Ballard Designs logo Ballard Designs - -45.9%
  • Pottery Barn
  • Crate & Barrel
  • Crate and Barrel
  • Arhaus
  • Ethan Allen
  • West Elm
  • Restoration Hardware
  • Other tracked chains

Store footprint

Store map

564 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Pottery Barn (189)
  • Crate & Barrel (37)
  • Crate and Barrel (63)
  • Arhaus (64)
  • Ethan Allen (21)
  • West Elm (106)
  • Restoration Hardware (28)
  • Other tracked chains

Top tracked chains by store count

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