Growth
Value Village against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Value Village's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Goodwill | +0.7% |
| 2 | Value Village | +2.0% |
| 3 | Once Upon A Child | -0.8% |
| 4 | Cash America Pawn | +8.2% |
| 5 | EZPAWN | +0.8% |
| 6 | The Salvation Army Family Store & Donation Center | -4.2% |
| 7 | Habitat for Humanity ReStore | -10.4% |
| 8 | Kid to Kid | +2.9% |
| 9 | The Salvation Army | -4.8% |
| 10 | First Cash Pawn | +16.6% |
Share of tracked category spend, indexed
Store footprint
Store map
243 tracked Value Village locations across 34 US states. California, Washington, and Massachusetts hold 24% of them.
Tracked stores by state
- California 26
- Washington 17
- Massachusetts 16
- Illinois 15
- Maryland 13
- Minnesota 13
- Georgia 11
- Nevada 11
- New York 11
- Pennsylvania 11
- Arizona 8
- Ohio 8
- Utah 8
- Virginia 8
- Alaska 7
- Texas 7
- Missouri 5
- North Carolina 5
- New Hampshire 5
- New Jersey 5
- New Mexico 5
- Connecticut 4
- Rhode Island 4
- Wisconsin 4
- Kansas 3
- Alabama 2
- Arkansas 2
- Hawaii 2
- Idaho 2
- Louisiana 1
- North Dakota 1
- Oklahoma 1
- Oregon 1
- South Dakota 1
Customer overlap
Who shops at Value Village
Tracked chains Value Village customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends