Chain · United States · data through August 2026

V Value Village logo Value Village

Iceflower tracks 197 Value Village stores across 34 US states. It ranks #2 of 1,783 tracked US second hand shops chains by card spend. Its share of tracked category spend moved -3.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
197
States
34
Category
Second Hand Shop
Category rank
#2

Growth

Value Village against its category

The biggest tracked US second hand shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Value Village's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 G Goodwill logo Goodwill +1.6%
2 V Value Village logo Value Village -3.9%
3 P Plato's Closet logo Plato's Closet -11.8%
4 U Uptown Cheapskate logo Uptown Cheapskate +3.7%
5 E EZPAWN logo EZPAWN -0.1%
6 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center -3.8%
7 S St. Vincent de Paul logo St. Vincent de Paul -4.2%
8 C Cash America Pawn -
9 H Habitat for Humanity ReStore logo Habitat for Humanity ReStore -6.8%
10 V Value Pawn and Jewelry logo Value Pawn and Jewelry +1.3%

Share of tracked category spend, indexed

100 101.3 2024 Q1 2025 Q4

Store footprint

Store map

197 tracked Value Village locations across 34 US states.

Customer overlap

Who shops at Value Village

Tracked chains Value Village customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

W WinCo logo WinCo 80
E Exchange Home Store logo Exchange Home Store 69
F Fred Meyer logo Fred Meyer 68
G Goodwill logo Goodwill 67
F Ft Belvoir AMC 54
M Maverik logo Maverik 54
G Giant Food logo Giant Food 51

More trends

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