Trends · data through September 2026

Fast Fashion in the United States

Iceflower tracks 1,812 stores from 19 fast fashion chains in the United States. Windsor Fashions grew fastest over the last year, ahead of Mango and Zara.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
1,812
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fast fashion chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Windsor Fashions and Mango sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Windsor Fashions logo Windsor Fashions - +18.9%
2 M Mango logo Mango ▲1 +18.7%
3 Z Zara logo Zara - +17.7%
4 M MadRag logo MadRag ▲1 +17.7%
5 F Fashion Q - +16.4%
6 P Primark logo Primark ▲1 +11.8%
7 H H&M logo H&M - +5.1%
8 S Steps New York - -0.2%
9 K Kulture ▲1 -1.3%
10 K Kong Dog logo Kong Dog - -10.1%
11 F Fashion Nova logo Fashion Nova ▲1 -15.6%
12 W Wave ▼1 -29.3%
13 N New Look logo New Look ▼1 -29.3%
14 F Forever 21 logo Forever 21 ▼3 -97.3%
  • H&M
  • Zara
  • Windsor Fashions
  • Primark
  • Charlotte Russe
  • Discovery Clothing Company
  • MadRag
  • Other tracked chains

Store footprint

Store map

1,812 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • H&M (476)
  • Zara (100)
  • Windsor Fashions (352)
  • Primark (32)
  • Charlotte Russe (226)
  • Discovery Clothing Company (31)
  • MadRag (68)
  • Other tracked chains

Top tracked chains by store count

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