Growth
Sierra against its category
The biggest tracked US department stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sierra's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
Store footprint
Store map
117 tracked Sierra locations across 33 US states.
Tracked stores by state
- Colorado 10
- Illinois 9
- Minnesota 8
- New York 8
- Wisconsin 8
- Michigan 7
- New Hampshire 6
- Ohio 6
- Utah 6
- Indiana 4
- New Jersey 4
- Pennsylvania 4
- Virginia 4
- Kansas 3
- Massachusetts 3
- Oregon 3
- Washington 3
- Iowa 2
- Kentucky 2
- Montana 2
- South Carolina 2
- Wyoming 2
- California 1
- Connecticut 1
- Georgia 1
- Idaho 1
- Maryland 1
- Maine 1
- North Dakota 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- Vermont 1
Customer overlap
Who shops at Sierra
Tracked chains Sierra customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lee's Marketplace
100
Lee's Marketplace
100
T
Teamworks Northborough
61
More trends