Growth
Sierra against its category
The biggest tracked US off-price stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sierra's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | T.J.Maxx | +0.4% |
| 2 | Marshalls | -1.0% |
| 3 | HomeGoods | +1.7% |
| 4 | Nordstrom Rack | -2.4% |
| 5 | Sierra | +7.5% |
| 6 | Homesense | +5.4% |
| 7 | Saks OFF 5TH | -51.7% |
| 8 | Neiman Marcus Last Call | -58.2% |
| 9 | 260 Sample Sale | -22.7% |
Share of tracked category spend, indexed
Store footprint
Store map
126 tracked Sierra locations across 33 US states. Colorado, Wisconsin, and Illinois hold 24% of them.
Tracked stores by state
- Colorado 11
- Wisconsin 10
- Illinois 9
- Minnesota 9
- New York 8
- Michigan 7
- New Hampshire 6
- Ohio 6
- Utah 6
- Indiana 4
- New Jersey 4
- Pennsylvania 4
- Virginia 4
- California 3
- Iowa 3
- Kansas 3
- Massachusetts 3
- Oregon 3
- Washington 3
- Kentucky 2
- Montana 2
- North Dakota 2
- Nebraska 2
- South Carolina 2
- Wyoming 2
- Connecticut 1
- Georgia 1
- Idaho 1
- Maryland 1
- Maine 1
- New Mexico 1
- Nevada 1
- Vermont 1
Customer overlap
Who shops at Sierra
Tracked chains Sierra customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
King Soopers
100
Lee's Marketplace
72
Wesco
60
Meijer
53
Pojoaque Supermarket
47
Country Fair
46
Sendik's
45
Costco
41
Macey's
40
More trends