Growth
Bath & Body Works against its category
The biggest tracked US candles & home fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bath & Body Works's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Bath & Body Works | -0.0% |
| 2 | Penn & Beech Candle Co. | -7.9% |
| 3 | Sea Love | - |
| 4 | Yankee Candle | +15.9% |
Share of tracked category spend, indexed
Store footprint
Store map
2,011 tracked Bath & Body Works locations across 50 US states and 1 territory. California, Texas, and Florida hold 27% of them.
Tracked stores by state
- California 204
- Texas 197
- Florida 142
- Ohio 101
- New York 86
- Pennsylvania 86
- Illinois 76
- Michigan 75
- Georgia 73
- North Carolina 72
- Virginia 54
- New Jersey 49
- Arizona 47
- Tennessee 44
- Indiana 43
- Maryland 40
- Missouri 35
- Oklahoma 35
- Wisconsin 35
- Alabama 33
- Minnesota 32
- Washington 32
- Colorado 30
- South Carolina 29
- Kentucky 28
- Louisiana 28
- Massachusetts 28
- Kansas 25
- Nevada 23
- Utah 23
- Iowa 21
- Oregon 21
- Arkansas 19
- Connecticut 18
- Mississippi 17
- Nebraska 17
- West Virginia 12
- Idaho 10
- New Mexico 9
- Maine 8
- New Hampshire 8
- Delaware 7
- Hawaii 7
- South Dakota 7
- Montana 5
- Rhode Island 5
- North Dakota 4
- Puerto Rico 4
- Alaska 3
- Wyoming 3
- Vermont 1
Customer overlap
Who shops at Bath & Body Works
Tracked chains Bath & Body Works customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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