Trends · data through September 2026

Leisure & Travel trends in the United States

Iceflower tracks 122,088 stores from 85,580 leisure & travel chains in the United States. Royal Caribbean grew fastest over the last year, ahead of Alaska Airlines and Golden Nugget.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
85,580
Tracked stores
122,088
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Royal Caribbean and Alaska Airlines sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Royal Caribbean ▲8 +19.1%
2 Alaska Airlines ▲15 +18.7%
3 Golden Nugget ▲7 +18.5%
4 Kings Island ▲3 +17.0%
5 Universal Studios ▲15 +15.3%
6 Cincinnati Zoo ▲8 +14.6%
7 Kids Empire ▲12 +11.5%
8 American Legion ▲2 +9.2%
9 Aloft ▲9 +8.6%
10 AC Hotel ▲4 +8.5%
11 Delta Air Lines ▲2 +7.5%
12 Moxy Hotels ▲2 +6.9%
13 Maryland Lottery - +6.8%
14 Megaplex Theatres ▲5 +6.8%
15 MGM National Harbor ▲6 +6.7%

Store footprint

Store map

25,000 of 122,088 tracked store locations in the United States, colored by category. The top 5 chains by store count run 8,111 of the 122,088 stores (7%); 80,436 of the 85,580 tracked chains have a single store here.

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