Trends · data through September 2026

Retail trends in New Hampshire

Iceflower tracks 1,724 stores from 963 retail chains in New Hampshire. Harbor Freight Tools grew fastest over the last year, ahead of Books-A-Million and The Salvation Army Family Store & Donation Center.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
963
Tracked stores
1,724
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Harbor Freight Tools and Books-A-Million sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Harbor Freight Tools ▲4 +18.7%
2 Books-A-Million ▲6 +17.7%
3 The Salvation Army Family Store & Donation Center ▲9 +17.6%
4 Hobby Lobby - +16.6%
5 Victoria's Secret ▲2 +12.6%
6 Aubuchon Hardware ▲1 +11.4%
7 Dollar Tree ▲2 +11.4%
8 Windsor Fashions ▲3 +10.3%
9 Levi's ▲3 +9.6%
10 Batteries Plus Bulbs ▲1 +9.2%
11 Sierra - +9.1%
12 Barnes & Noble ▲2 +9.0%
13 Rocky's Ace Hardware ▲3 +9.0%
14 American Eagle ▲2 +8.3%
15 Ace Hardware ▲7 +8.0%

Store footprint

Store map

1,724 tracked store locations in New Hampshire, colored by category. The top 5 chains by store count run 163 of the 1,724 stores (9%); 791 of the 963 tracked chains have a single store here. 9% of the tracked retail stores here are discount stores, against 14% across the United States.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →