Growth
Claire's against its category
The biggest tracked US fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Claire's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Pandora | +12.1% |
| 2 | Claire's | -22.0% |
| 3 | Piercing Pagoda | +1.3% |
| 4 | Kendra Scott | +2.8% |
| 5 | Swarovski | - |
| 6 | Lovisa | - |
| 7 | Icing | -72.6% |
| 8 | Best of Everything | +1.2% |
| 9 | Pura Vida | -21.8% |
| 10 | Penelope | -3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
1,309 tracked Claire's locations across 50 US states and 1 territory. Texas, California, and Florida hold 26% of them.
Tracked stores by state
- Texas 127
- California 125
- Florida 89
- Illinois 60
- Georgia 55
- Ohio 54
- Pennsylvania 50
- North Carolina 49
- New York 43
- Michigan 37
- Virginia 36
- Indiana 32
- Tennessee 32
- Alabama 31
- New Jersey 30
- Arizona 29
- Washington 27
- Maryland 25
- South Carolina 25
- Colorado 24
- Minnesota 23
- Kentucky 22
- Massachusetts 20
- Missouri 19
- Wisconsin 19
- Utah 18
- Louisiana 16
- Oregon 16
- Iowa 13
- Kansas 13
- Mississippi 13
- New Mexico 13
- Oklahoma 13
- Nevada 12
- Arkansas 11
- Idaho 11
- Connecticut 10
- Hawaii 9
- West Virginia 9
- New Hampshire 8
- Nebraska 7
- Maine 6
- Delaware 5
- Montana 5
- North Dakota 5
- Alaska 4
- Puerto Rico 2
- Rhode Island 2
- South Dakota 2
- Wyoming 2
- Vermont 1
Customer overlap
Who shops at Claire's
Tracked chains Claire's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Target
100
Scott AFB Veterinary Treatment Facility
78
Five Below
68
People's Credit Union
57
Hot Topic
47
Old Navy
40
More trends