Growth
Five Below against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Five Below's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dollar General | +2.9% |
| 2 | Dollar Tree | +3.2% |
| 3 | Family Dollar | -7.5% |
| 4 | Five Below | +19.2% |
| 5 | Ollie's Bargain Outlet | +3.9% |
| 6 | Roses Discount Store | -11.6% |
| 7 | Ocean State Job Lot | +5.2% |
| 8 | Big Lots | -72.6% |
| 9 | Bi-Mart | -14.7% |
| 10 | pOpshelf | -10.6% |
Share of tracked category spend, indexed
Store footprint
Store map
1,912 tracked Five Below locations across 45 US states and DC. Florida, Texas, and California hold 27% of them.
Tracked stores by state
- Florida 181
- Texas 179
- California 152
- New York 120
- Pennsylvania 106
- Illinois 91
- Ohio 76
- New Jersey 69
- Michigan 67
- Virginia 59
- Georgia 58
- Maryland 55
- Tennessee 53
- North Carolina 47
- Indiana 41
- Missouri 41
- Alabama 40
- Arizona 40
- Kentucky 35
- Massachusetts 35
- Wisconsin 32
- Colorado 31
- South Carolina 29
- Connecticut 28
- Minnesota 28
- Oklahoma 25
- Louisiana 24
- Utah 20
- Mississippi 18
- Arkansas 16
- Iowa 16
- Kansas 16
- Nevada 15
- Nebraska 12
- West Virginia 11
- New Hampshire 8
- Delaware 7
- New Mexico 7
- Rhode Island 6
- Maine 4
- North Dakota 4
- South Dakota 4
- District of Columbia 2
- Washington 2
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at Five Below
Tracked chains Five Below customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Dollar Tree
100
Walmart
99
Target
97
ALDI
70
T.J.Maxx
66
Marshalls
62
McDonald's
58
Burlington
52
Chick-fil-A
51
More trends