Trends · data through August 2026

Retail trends in Massachusetts

Iceflower tracks 1,434 stores from 400 retail chains in Massachusetts. Five Below grew fastest over the last year, ahead of Value Village and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
400
Tracked stores
1,434
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Value Village sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Below logo Five Below ▲6 +18.1%
2 V Value Village logo Value Village ▲1 +15.8%
3 H Hobby Lobby logo Hobby Lobby ▲4 +15.0%
4 B Burlington logo Burlington ▲1 +12.1%
5 D Dollar Tree logo Dollar Tree ▲2 +11.4%
6 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet ▲1 +9.6%
7 M Mahoney's Garden Center ▲3 +8.4%
8 S Sierra logo Sierra ▲1 +8.3%
9 P Pet Supplies Plus logo Pet Supplies Plus ▲1 +8.0%
10 N Newbury Comics logo Newbury Comics ▲2 +7.7%
11 G Goodwill logo Goodwill - +6.8%
12 H HomeGoods logo HomeGoods - +6.6%
13 B Barnes & Noble logo Barnes & Noble ▲1 +6.2%
14 M Michaels logo Michaels ▲1 +5.8%
15 P Primark logo Primark - +4.4%

Store footprint

Store map

1,434 tracked store locations in Massachusetts, colored by category.

Top tracked chains by store count

More trends

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