Trends · data through September 2026

Tactical, Hunting & Fishing in the United States

Iceflower tracks 304 stores from 20 tactical, hunting & fishing chains in the United States. Fisherman's Warehouse grew fastest over the last year, ahead of Smith Farm Supply and SITKA Gear.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
304
Consumer panel
130M+

Growth ranking

Fastest-growing tracked tactical, hunting & fishing chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Fisherman's Warehouse and Smith Farm Supply sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Fisherman's Warehouse - +18.4%
2 S Smith Farm Supply - +13.5%
3 S SITKA Gear logo SITKA Gear - +12.5%
4 R Ray O'Herron Company - +11.1%
5 T Turner's Outdoorsman logo Turner's Outdoorsman - +5.9%
6 M Mohawk Army Navy - +5.4%
7 F Fin Feather Fur Outfitters logo Fin Feather Fur Outfitters - +2.9%
8 5 5.11 Tactical logo 5.11 Tactical - -3.9%
9 A Army Barracks - -15.8%
10 O Orvis logo Orvis - -23.4%
  • 5.11 Tactical
  • Turner's Outdoorsman
  • Fin Feather Fur Outfitters
  • Orvis
  • General Jackson's Inc
  • Mohawk Army Navy
  • Englund Marine & Industrial Supply
  • Other tracked chains

Store footprint

Store map

304 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • 5.11 Tactical (119)
  • Turner's Outdoorsman (37)
  • Fin Feather Fur Outfitters (6)
  • Orvis (86)
  • General Jackson's Inc (1)
  • Mohawk Army Navy (4)
  • Englund Marine & Industrial Supply (7)
  • Other tracked chains

Top tracked chains by store count

  • 1 5 5.11 Tactical logo 5.11 Tactical 119
  • 2 O Orvis logo Orvis 86
  • 3 T Turner's Outdoorsman logo Turner's Outdoorsman 37
  • 4 S Smith Farm Supply 8
  • 5 S SITKA Gear logo SITKA Gear 8
  • 6 E Englund Marine & Industrial Supply 7
  • 7 F Fin Feather Fur Outfitters logo Fin Feather Fur Outfitters 6
  • 8 A Army Barracks 6
  • 9 T The Tackle Box 5
  • 10 F Fisherman's Warehouse 5
  • 11 M Mohawk Army Navy 4
  • 12 R Ray O'Herron Company 3
  • 13 E EuroOptic logo EuroOptic 2
  • 14 B Bucks & Jakes Outfitters 2
  • 15 S Skull and Dagger Tactical 1
  • 16 G GT Distributors Inc 1
  • 17 L Legion Surplus 1
  • 18 G GT Distributers 1
  • 19 N Northwest Knives 1
  • 20 G General Jackson's Inc 1

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