Trends · data through August 2026

Retail trends in California

Iceflower tracks 10,020 stores from 2,661 retail chains in California. Sportsman's Warehouse grew fastest over the last year, ahead of Five Below and Green Thumb Nursery.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,661
Tracked stores
10,020
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sportsman's Warehouse and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sportsman's Warehouse logo Sportsman's Warehouse ▲10 +18.7%
2 F Five Below logo Five Below ▲2 +17.5%
3 G Green Thumb Nursery ▲5 +17.2%
4 L lululemon logo lululemon ▲2 +17.1%
5 H Hollister Co. logo Hollister Co. ▲3 +16.7%
6 G Golf Galaxy logo Golf Galaxy ▲9 +16.3%
7 T Tractor Supply Co. logo Tractor Supply Co. ▲3 +15.9%
8 G Gap Factory logo Gap Factory ▲4 +15.8%
9 K Kahoots Feed and Pet logo Kahoots Feed and Pet ▲8 +15.6%
10 C Champs Sports logo Champs Sports ▲15 +15.0%
11 R Road Runner Sports logo Road Runner Sports ▲8 +14.3%
12 T T-Mobile logo T-Mobile ▲1 +12.3%
13 M Monte de Piedad ▲7 +11.3%
14 H Hobby Lobby logo Hobby Lobby ▲5 +10.9%
15 P Pandora logo Pandora ▲7 +10.9%

Store footprint

Store map

10,020 tracked store locations in California, colored by category.

Top tracked chains by store count

More trends

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