Trends · data through August 2026

Retail trends in Nebraska

Iceflower tracks 466 stores from 178 retail chains in Nebraska. HobbyTown grew fastest over the last year, ahead of Dollar Tree and Ross Dress for Less.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
178
Tracked stores
466
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. HobbyTown and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H HobbyTown ▲1 +16.6%
2 D Dollar Tree logo Dollar Tree ▲3 +16.0%
3 R Ross Dress for Less logo Ross Dress for Less ▲4 +15.9%
4 A Ace Hardware logo Ace Hardware ▲2 +13.1%
5 G Goodwill logo Goodwill - +13.0%
6 T T.J.Maxx logo T.J.Maxx - +12.5%
7 L Lowe's Home Improvement logo Lowe's Home Improvement - +10.4%
8 B Burlington logo Burlington ▲1 +10.2%
9 M Michaels logo Michaels ▲4 +9.4%
10 H HomeGoods logo HomeGoods ▲4 +9.1%
11 T Tractor Supply Co. logo Tractor Supply Co. ▲5 +9.0%
12 H Hobby Lobby logo Hobby Lobby ▲2 +8.9%
13 H Hallmark logo Hallmark - +7.0%
14 T The Home Depot logo The Home Depot - +6.7%
15 F Five Below logo Five Below ▲1 +4.0%

Store footprint

Store map

466 tracked store locations in Nebraska, colored by category.

Top tracked chains by store count

More trends

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