Trends · data through September 2026

Retail trends in Nebraska

Iceflower tracks 1,514 stores from 694 retail chains in Nebraska. LOFT grew fastest over the last year, ahead of Dollar Tree and Hot Topic.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
694
Tracked stores
1,514
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LOFT and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 LOFT ▲4 +18.0%
2 Dollar Tree ▲3 +17.7%
3 Hot Topic ▲2 +17.2%
4 Smokaha Tobacco ▲3 +16.6%
5 Hobby Lobby ▲2 +16.2%
6 Five Below ▲5 +15.5%
7 HobbyTown ▲8 +13.6%
8 Ross Dress for Less - +13.1%
9 Goodwill ▲1 +12.3%
10 Ace Hardware - +11.8%
11 Boot Barn ▲6 +11.7%
12 Barnes & Noble ▲2 +10.8%
13 Victoria's Secret ▲3 +9.9%
14 Burlington ▲1 +9.5%
15 Tractor Supply Co. ▲1 +9.0%

Store footprint

Store map

1,514 tracked store locations in Nebraska, colored by category. The top 5 chains by store count run 333 of the 1,514 stores (22%); 561 of the 694 tracked chains have a single store here. 18% of the tracked retail stores here are discount stores, against 14% across the United States.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →