Growth
Sunglass Hut against its category
The biggest tracked US opticians chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sunglass Hut's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Sunglass Hut
|
- |
| 2 |
E
Eyemart Express
|
+18.9% |
| 3 |
O
Oakley
|
-4.5% |
| 4 |
T
Target Optical
|
- |
| 5 | A Access Eye | - |
| 6 | C Clemson Eye | +18.5% |
| 7 |
S
SVS Vision
|
+15.1% |
| 8 | V Vision Center at Meijer | -87.0% |
| 9 | S Severna Park Eye Care | -25.3% |
| 10 | S Shades Sunglasses | +6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Sunglass Hut locations across 20 US states.
Tracked stores by state
- Virginia 7
- Pennsylvania 4
- California 3
- Florida 3
- Colorado 2
- Tennessee 2
- Texas 2
- Utah 2
- Delaware 1
- Georgia 1
- Idaho 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Maryland 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- New York 1
- West Virginia 1
Customer overlap
Who shops at Sunglass Hut
Tracked chains Sunglass Hut customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends