Growth
Sunglass Hut against its category
The biggest tracked US bags & accessories by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sunglass Hut's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Coach | +17.6% |
| 2 | Sunglass Hut | -3.1% |
| 3 | Michael Kors | -14.1% |
| 4 | kate spade new york | -23.2% |
| 5 | Oakley | -4.0% |
| 6 | Vera Bradley | -9.5% |
| 7 | Brighton | -2.6% |
| 8 | Tumi | -9.3% |
| 9 | Ray-Ban | +9.6% |
| 10 | Fossil | -17.1% |
Share of tracked category spend, indexed
Store footprint
Store map
770 tracked Sunglass Hut locations across 44 US states, DC, and 1 territory. California, Florida, and Texas hold 37% of them.
Tracked stores by state
- California 119
- Florida 93
- Texas 73
- Virginia 29
- North Carolina 26
- Pennsylvania 26
- Georgia 25
- Arizona 24
- Colorado 24
- Illinois 24
- Ohio 22
- New Jersey 20
- New York 18
- South Carolina 18
- Tennessee 18
- Hawaii 13
- Maryland 13
- Nevada 13
- Indiana 12
- Kentucky 12
- Michigan 11
- Utah 11
- Alabama 10
- Missouri 10
- Oregon 10
- Washington 10
- Connecticut 9
- Massachusetts 8
- New Mexico 8
- Wisconsin 8
- Delaware 6
- Louisiana 6
- Idaho 5
- Arkansas 4
- Minnesota 4
- Mississippi 4
- New Hampshire 4
- Oklahoma 4
- Iowa 3
- Maine 3
- District of Columbia 2
- Kansas 2
- Puerto Rico 2
- Rhode Island 2
- Nebraska 1
- West Virginia 1
Customer overlap
Who shops at Sunglass Hut
Tracked chains Sunglass Hut customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends