Trends · data through September 2026

Retail trends in San Diego-Chula Vista-Carlsbad, CA

Iceflower tracks 3,174 stores from 2,065 retail chains in San Diego-Chula Vista-Carlsbad, CA. dd's DISCOUNTS grew fastest over the last year, ahead of Big 5 Sporting Goods and Sunglass Hut.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,065
Tracked stores
3,174
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. dd's DISCOUNTS and Big 5 Sporting Goods sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 dd's DISCOUNTS ▲4 +17.4%
2 Big 5 Sporting Goods ▲1 +13.8%
3 Sunglass Hut ▲2 +13.8%
4 HomeGoods ▲1 +12.5%
5 Road Runner Sports ▲2 +11.4%
6 Ross Dress for Less - +10.4%
7 Cost Plus World Market ▲9 +10.1%
8 Goodwill ▲2 +10.1%
9 Bloomingdale's ▲9 +10.0%
10 La-Z-Boy ▲3 +10.0%
11 Barnes & Noble - +9.8%
12 Cotton On ▲3 +9.4%
13 T.J.Maxx ▲2 +9.2%
14 T-Shirt Mart - +8.6%
15 IB Pet ▲1 +8.1%

Store footprint

Store map

3,174 tracked store locations in San Diego-Chula Vista-Carlsbad, CA, colored by category. The top 5 chains by store count run 186 of the 3,174 stores (6%); 1,797 of the 2,065 tracked chains have a single store here. 4% of the tracked retail stores here are discount stores, against 7% across California.

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