Growth
Hallmark against its category
The biggest tracked US gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hallmark's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
-7.7% |
| 2 |
B
BoxLunch
|
-11.3% |
| 3 | W WinStar World Casino and Resort | - |
| 4 |
A
Alvin's Island
|
-16.3% |
| 5 |
T
The Paper Store
|
-2.0% |
| 6 | V VIP Smoke Shop | -31.9% |
| 7 | V Vance Outdoors | -14.9% |
| 8 | D Disney Springs Marketplace | -11.7% |
| 9 | B Bronner's CHRISTmas Wonderland | -11.5% |
| 10 |
P
POP Mart
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
473 tracked Hallmark locations across 38 US states.
Tracked stores by state
- Pennsylvania 58
- Ohio 48
- Texas 46
- New Jersey 28
- Florida 25
- Michigan 25
- California 23
- North Carolina 21
- Maryland 20
- Illinois 17
- Alabama 13
- Georgia 12
- Indiana 12
- Virginia 12
- Kentucky 11
- New York 11
- Arizona 10
- Tennessee 9
- Washington 9
- Missouri 8
- Colorado 7
- South Carolina 7
- Delaware 6
- Hawaii 3
- Iowa 3
- Kansas 3
- Nebraska 3
- Nevada 3
- Utah 3
- Wisconsin 3
- West Virginia 3
- Maine 2
- Mississippi 2
- New Hampshire 2
- Oregon 2
- Alaska 1
- Arkansas 1
- Idaho 1
Customer overlap
Who shops at Hallmark
Tracked chains Hallmark customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Giant Eagle Market District
100
Giant Eagle Market District
100
C
Crossfit 5 Flags
70
H
Heisler's Market
62
Heisler's Market
62
P
Pensacola NAS Commissary
59
Pensacola NAS Commissary
59
C
Castle Shannon Library
55
G
Grocery Advantage
50
B
Bradfords Neighborhood Market
44
More trends