Growth
Hallmark against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hallmark's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hallmark | -0.2% |
| 2 | WinStar World Casino and Resort | - |
| 3 | Miniso | +16.5% |
| 4 | Earthbound Trading Co. | -14.2% |
| 5 | The Paper Store | -4.3% |
| 6 | Alvin's Island | -9.4% |
| 7 | Painted Tree Boutiques | -40.1% |
| 8 | Sunsations | -15.0% |
| 9 | Banner's Hallmark Shop | -43.2% |
| 10 | Disney Springs Marketplace | -0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
793 tracked Hallmark locations across 49 US states. Pennsylvania, Texas, and California hold 26% of them.
Tracked stores by state
- Pennsylvania 75
- Texas 69
- California 64
- Ohio 58
- Michigan 37
- Illinois 34
- New Jersey 33
- Florida 31
- New York 29
- North Carolina 28
- Indiana 24
- Maryland 22
- Georgia 21
- Kentucky 19
- Arizona 18
- Missouri 18
- Virginia 17
- Colorado 16
- Oklahoma 16
- Alabama 14
- Washington 14
- Tennessee 12
- Minnesota 10
- Kansas 9
- South Carolina 9
- Connecticut 8
- Nevada 8
- Wisconsin 8
- Arkansas 7
- Iowa 7
- Nebraska 7
- Delaware 6
- Mississippi 6
- Hawaii 4
- Louisiana 4
- New Mexico 4
- Utah 4
- West Virginia 4
- North Dakota 3
- New Hampshire 3
- Massachusetts 2
- Maine 2
- Oregon 2
- Wyoming 2
- Alaska 1
- Idaho 1
- Montana 1
- Rhode Island 1
- Vermont 1
Customer overlap
Who shops at Hallmark
Tracked chains Hallmark customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Giant Eagle
100
GIANT
66
Heisler's Market
60
Stauffers of Kissel Hill
51
Mart
50
Bradfords Neighborhood Market
41
Holiday Park Elementary School
41
Nick's of Calvert
35
More trends