Growth
HomeGoods against its category
The biggest tracked US off-price stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks HomeGoods's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | T.J.Maxx | +0.4% |
| 2 | Marshalls | -1.0% |
| 3 | HomeGoods | +1.7% |
| 4 | Nordstrom Rack | -2.4% |
| 5 | Sierra | +7.5% |
| 6 | Homesense | +5.4% |
| 7 | Saks OFF 5TH | -51.7% |
| 8 | Neiman Marcus Last Call | -58.2% |
| 9 | 260 Sample Sale | -22.7% |
Share of tracked category spend, indexed
Store footprint
Store map
761 tracked HomeGoods locations across 46 US states. California, Florida, and New York hold 26% of them.
Tracked stores by state
- California 86
- Florida 61
- New York 53
- Texas 49
- New Jersey 36
- Georgia 30
- Illinois 30
- Virginia 30
- Massachusetts 25
- North Carolina 24
- Ohio 23
- Pennsylvania 23
- Maryland 22
- Michigan 20
- Arizona 18
- Tennessee 18
- Washington 17
- Connecticut 15
- South Carolina 14
- Wisconsin 13
- Indiana 12
- Minnesota 12
- Missouri 11
- Alabama 10
- New Hampshire 10
- Oregon 9
- Colorado 8
- Louisiana 8
- Utah 8
- Iowa 7
- Kansas 6
- Kentucky 6
- Mississippi 6
- Oklahoma 6
- Nebraska 4
- New Mexico 4
- Nevada 4
- Rhode Island 4
- West Virginia 4
- Delaware 3
- North Dakota 3
- Arkansas 2
- Idaho 2
- Maine 2
- Montana 2
- Vermont 1
Customer overlap
Who shops at HomeGoods
Tracked chains HomeGoods customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T.J.Maxx
100
Target
83
Marshalls
73
Trader Joe's
69
Homesense
61
Hobby Lobby
49
Ulta Beauty
46
Costco
45
Wegmans
45
More trends