Trends · data through August 2026

Retail trends in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 1,028 stores from 328 retail chains in Boston-Cambridge-Newton, MA-NH. Dollar General grew fastest over the last year, ahead of Five Below and Value Village.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
328
Tracked stores
1,028
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +17.2%
2 F Five Below logo Five Below ▲3 +17.0%
3 V Value Village logo Value Village ▲2 +16.1%
4 B Barnes & Noble logo Barnes & Noble ▲2 +13.4%
5 D Dollar Tree logo Dollar Tree ▲2 +10.5%
6 G Goodwill logo Goodwill ▲1 +9.7%
7 N Newbury Comics logo Newbury Comics ▲3 +9.6%
8 H Hobby Lobby logo Hobby Lobby ▲4 +8.0%
9 M Michaels logo Michaels - +7.8%
10 M Mahoney's Garden Center ▲3 +7.7%
11 P Primark logo Primark ▲3 +6.0%
12 H HomeGoods logo HomeGoods ▲1 +5.6%
13 F Family Dollar logo Family Dollar - +4.9%
14 J JCPenney logo JCPenney - +4.4%
15 N Nordstrom Rack logo Nordstrom Rack ▲1 +4.2%

Store footprint

Store map

1,028 tracked store locations in Boston-Cambridge-Newton, MA-NH, colored by category.

Top tracked chains by store count

More trends

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