Trends · data through September 2026

Retail trends in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 3,750 stores from 1,941 retail chains in Boston-Cambridge-Newton, MA-NH. J.Crew grew fastest over the last year, ahead of Altar'd State and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,941
Tracked stores
3,750
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. J.Crew and Altar'd State sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J.Crew ▲4 +17.8%
2 Altar'd State ▲6 +17.2%
3 Hobby Lobby ▲1 +15.8%
4 Windsor Fashions ▲13 +15.5%
5 Aubuchon Hardware ▲3 +15.4%
6 Sierra ▲6 +15.2%
7 Pure Hockey ▲9 +14.0%
8 Goodwill ▲3 +14.0%
9 Dollar General ▲6 +11.8%
10 Harbor Freight Tools - +11.7%
11 Homesense ▲1 +9.9%
12 Dollar Tree ▲1 +9.8%
13 TALBOTS ▲4 +9.7%
14 L.L.Bean ▲7 +8.7%
15 Barnes & Noble ▲1 +8.7%

Store footprint

Store map

3,750 tracked store locations in Boston-Cambridge-Newton, MA-NH, colored by category. The top 5 chains by store count run 275 of the 3,750 stores (7%); 1,635 of the 1,941 tracked chains have a single store here. 7% of the tracked retail stores here are discount stores, against 9% across Massachusetts.

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