Growth
Carter's against its category
The biggest tracked US baby & kids by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Carter's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Carter's | +2.7% |
| 2 | The Children's Place | -5.2% |
| 3 | Janie and Jack | -2.6% |
| 4 | OshKosh B'Gosh | -11.5% |
| 5 | Gap Kids | - |
| 6 | Kidz Again | -2.1% |
| 7 | Fashion Cents Consignment | -0.3% |
| 8 | Kid City | -0.3% |
| 9 | Pottery Barn Kids | +19.3% |
| 10 | Palm Beach Kidz | - |
Share of tracked category spend, indexed
Store footprint
Store map
829 tracked Carter's locations across 49 US states. California, Texas, and Florida hold 28% of them.
Tracked stores by state
- California 102
- Texas 79
- Florida 52
- New York 46
- New Jersey 40
- Pennsylvania 35
- Ohio 31
- Georgia 30
- Illinois 30
- Massachusetts 24
- Maryland 23
- Michigan 22
- North Carolina 21
- Tennessee 20
- Virginia 20
- Washington 19
- Indiana 17
- Missouri 16
- Colorado 15
- Louisiana 14
- Arizona 13
- Connecticut 13
- Minnesota 10
- Oregon 10
- Iowa 9
- Nevada 9
- South Carolina 9
- Wisconsin 9
- Mississippi 8
- Alabama 7
- Kansas 7
- Kentucky 7
- New Hampshire 7
- Oklahoma 7
- Utah 7
- Arkansas 6
- Maine 6
- Nebraska 5
- West Virginia 4
- Delaware 3
- Idaho 3
- North Dakota 3
- New Mexico 3
- Rhode Island 2
- Vermont 2
- Hawaii 1
- Montana 1
- South Dakota 1
- Wyoming 1
Customer overlap
Who shops at Carter's
Tracked chains Carter's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends