Growth
Carter's against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Carter's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.6% |
| 2 |
B
Burlington
|
+2.5% |
| 3 |
O
Old Navy
|
0.0% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.7% |
| 6 |
L
lululemon
|
+7.9% |
| 7 |
H
H&M
|
-8.8% |
| 8 |
Z
Zara
|
-0.9% |
| 9 |
M
Men's Wearhouse
|
-2.9% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 22 |
C
Carter's
|
+3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
430 tracked Carter's locations across 40 US states.
Tracked stores by state
- Texas 46
- Pennsylvania 32
- Florida 31
- Ohio 31
- New Jersey 26
- California 21
- Maryland 21
- Virginia 19
- North Carolina 17
- New York 17
- Georgia 16
- Indiana 15
- Illinois 13
- Washington 12
- Michigan 11
- Tennessee 9
- Alabama 7
- Arizona 7
- Colorado 7
- Kentucky 7
- Utah 7
- Iowa 6
- South Carolina 6
- Oregon 5
- Arkansas 4
- Connecticut 4
- Missouri 4
- Wisconsin 4
- Delaware 3
- Idaho 3
- Louisiana 3
- Massachusetts 3
- Mississippi 3
- Nevada 3
- Maine 2
- Hawaii 1
- Minnesota 1
- New Hampshire 1
- Oklahoma 1
- West Virginia 1
Customer overlap
Who shops at Carter's
Tracked chains Carter's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends