Trends · data through September 2026

Bookstores in the United States

Iceflower tracks 7,154 stores from 5,021 bookstore chains in the United States. Book Off grew fastest over the last year, ahead of Deseret Book and Downtown Comics.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
5,021
Tracked stores
7,154
Consumer panel
130M+

State by state

The leading bookstore chains in every state

Tracked bookstore chains ranked by consumer spend in each state, Q4 2025–Q3 2026. Barnes & Noble leads in 46 states, Books-A-Million in 1 state, and Deseret Book in 1 state. 6 chains lead at least one state. Against their share in the US as a whole, Barnes & Noble stands out in 19 states and DC, Books-A-Million in 7 states, and Half Price Books in 7 states.

By tracked consumer spend, Q4 2025–Q3 2026

No ranked chain with 5% of the state's spend and 3 stores there: Alaska, South Dakota, Vermont, Wyoming

A state shows a ranking once it has at least 2 tracked bookstore chains and 10 tracked stores. Relative to the US compares a chain's share of the state's spend with its share in the US as a whole. It ranks the 7 biggest chains in the US and the chains that lead a state by spend, wherever a chain has at least 5% of the state's spend and 3 stores there. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked bookstore chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Book Off and Deseret Book sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Book Off ▲4 +16.1%
2 Deseret Book - +14.6%
3 Downtown Comics - +12.6%
4 Books Inc. ▲5 +9.5%
5 2nd & Charles - +8.8%
6 The Nerd Store ▲2 +8.6%
7 Wonder Book ▲6 +7.8%
8 Third Place Books ▲6 +5.6%
9 Books-A-Million - +4.5%
10 Posman Books ▲2 +4.4%
11 Vault of Midnight ▲2 +3.1%
12 Walls of Books ▲1 +1.3%
13 Mr K's Used Books, Music and More - +0.2%
14 Heaven & Earth ▲2 +0.2%
15 Barnes & Noble - +0.2%
  • Barnes & Noble
  • Books-A-Million
  • Half Price Books
  • Deseret Book
  • 2nd & Charles
  • Mardel Christian & Education
  • Kinokuniya
  • Other tracked chains

Store footprint

Store map

7,154 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 1,417 of the 7,154 stores (20%); 4,685 of the 5,021 tracked chains have a single store here.

  • Barnes & Noble (961)
  • Books-A-Million (231)
  • Half Price Books (129)
  • Deseret Book (37)
  • 2nd & Charles (52)
  • Mardel Christian & Education (44)
  • Kinokuniya (16)
  • Other tracked chains

Top tracked chains by store count

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