Growth
Old Navy against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Old Navy's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Old Navy | -1.8% |
| 2 | Rainbow Shops | +2.9% |
| 3 | Uniqlo | - |
| 4 | Levi's | -3.8% |
| 5 | Gap | +10.2% |
| 6 | Shoe Dept. | -6.5% |
| 7 | Cato Fashions | -0.8% |
| 8 | Citi Trends | +1.4% |
| 9 | K&G Fashion Superstore | -0.1% |
| 10 | Tommy Hilfiger | -4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
1,314 tracked Old Navy locations across 49 US states and DC. California, Texas, and New York hold 26% of them.
Tracked stores by state
- California 140
- Texas 117
- New York 89
- Florida 76
- Illinois 59
- Pennsylvania 57
- New Jersey 48
- Ohio 45
- Georgia 44
- North Carolina 39
- Virginia 35
- Tennessee 33
- Massachusetts 31
- Michigan 31
- Arizona 28
- Indiana 28
- Maryland 26
- Missouri 26
- Washington 26
- Colorado 22
- Minnesota 22
- Connecticut 20
- Wisconsin 19
- Louisiana 18
- Oklahoma 18
- Utah 18
- South Carolina 17
- Alabama 16
- Iowa 14
- Kansas 14
- Oregon 13
- New Hampshire 12
- Arkansas 11
- Nevada 11
- Idaho 10
- Kentucky 10
- Mississippi 10
- Nebraska 8
- Maine 7
- New Mexico 7
- Rhode Island 7
- Hawaii 6
- West Virginia 6
- Montana 5
- Delaware 4
- Alaska 3
- North Dakota 3
- District of Columbia 2
- South Dakota 2
- Vermont 1
Customer overlap
Who shops at Old Navy
Tracked chains Old Navy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Target
100
T.J.Maxx
47
Marshalls
38
Ulta Beauty
36
Trader Joe's
30
Hobby Lobby
27
Wegmans
27
HomeGoods
25
More trends