Growth
Old Navy against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Old Navy's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.6% |
| 2 |
B
Burlington
|
+2.5% |
| 3 |
O
Old Navy
|
0.0% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.7% |
| 6 |
L
lululemon
|
+7.9% |
| 7 |
H
H&M
|
-8.8% |
| 8 |
Z
Zara
|
-0.9% |
| 9 |
M
Men's Wearhouse
|
-2.9% |
| 10 |
D
dd's DISCOUNTS
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
1,197 tracked Old Navy locations across 49 US states and DC.
Tracked stores by state
- Texas 108
- California 104
- Florida 77
- Pennsylvania 72
- Illinois 64
- New York 60
- New Jersey 46
- Ohio 46
- North Carolina 44
- Michigan 40
- Georgia 39
- Virginia 39
- Indiana 33
- Maryland 31
- Tennessee 26
- Arizona 24
- Washington 24
- Massachusetts 23
- Colorado 21
- Wisconsin 20
- Alabama 19
- South Carolina 17
- Connecticut 16
- Utah 16
- Kentucky 15
- Missouri 15
- Louisiana 14
- Iowa 12
- Nevada 12
- Oregon 12
- Arkansas 11
- Oklahoma 11
- New Hampshire 9
- Idaho 8
- Kansas 8
- Mississippi 7
- Maine 6
- Nebraska 6
- West Virginia 6
- Hawaii 5
- Minnesota 5
- Montana 5
- Rhode Island 5
- Delaware 4
- Alaska 3
- New Mexico 3
- District of Columbia 2
- South Dakota 2
- North Dakota 1
- Vermont 1
Customer overlap
Who shops at Old Navy
Tracked chains Old Navy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends