Trends · data through September 2026

Health & Beauty trends in the United States

Iceflower tracks 367,577 stores from 231,527 health & beauty chains in the United States. Armstrong McCall grew fastest over the last year, ahead of Baylor Scott & White Health and Northwestern Medicine.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
231,527
Tracked stores
367,577
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Armstrong McCall and Baylor Scott & White Health sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Armstrong McCall ▲17 +19.2%
2 Baylor Scott & White Health ▲11 +18.7%
3 Northwestern Medicine ▲7 +16.8%
4 Advocate Health Care ▲13 +16.4%
5 Stanton Optical ▲7 +15.5%
6 Beauty Master ▲13 +15.5%
7 Fast Pace Health ▲18 +15.2%
8 Memorial Hermann ▲6 +14.0%
9 MedStar Health ▲11 +13.9%
10 UK HealthCare ▲12 +13.7%
11 Valley Health ▲12 +12.7%
12 Sky Nails ▲16 +11.8%
13 Sharkey's Cuts for Kids ▲15 +11.1%
14 Perfumania ▲9 +10.8%
15 UPMC ▲8 +10.6%

Store footprint

Store map

25,000 of 367,577 tracked store locations in the United States, colored by category. The top 5 chains by store count run 28,478 of the 367,577 stores (8%); 208,868 of the 231,527 tracked chains have a single store here.

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