Trends · data through September 2026

Retail trends in Iowa

Iceflower tracks 3,372 stores from 1,681 retail chains in Iowa. Victoria's Secret grew fastest over the last year, ahead of Hobby Lobby and Red Wing.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,681
Tracked stores
3,372
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Hobby Lobby sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Victoria's Secret ▲6 +18.5%
2 Hobby Lobby ▲3 +18.0%
3 Red Wing ▲6 +17.9%
4 Spirit Halloween ▲4 +17.6%
5 P&K Midwest ▲7 +17.2%
6 Tobacco Hut ▲4 +14.8%
7 Aéropostale ▲6 +12.8%
8 The Salvation Army Family Store & Donation Center ▲2 +12.1%
9 Furniture Row ▲4 +11.2%
10 Boot Barn ▲2 +9.9%
11 Men's Wearhouse ▲2 +8.9%
12 Ross Dress for Less - +8.7%
13 Staples ▲3 +8.2%
14 Hot Topic ▲4 +7.6%
15 Once Upon A Child ▲2 +6.9%

Store footprint

Store map

3,372 tracked store locations in Iowa, colored by category. The top 5 chains by store count run 631 of the 3,372 stores (19%); 1,453 of the 1,681 tracked chains have a single store here. 6% of the tracked retail stores here are hardware stores, against 4% across the United States.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →