Trends · data through August 2026

Retail trends in New Mexico

Iceflower tracks 854 stores from 289 retail chains in New Mexico. Marshalls grew fastest over the last year, ahead of True Value and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
289
Tracked stores
854
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Marshalls and True Value sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Marshalls logo Marshalls ▲5 +17.2%
2 T True Value logo True Value ▲4 +16.7%
3 D Dollar General logo Dollar General ▲2 +15.8%
4 S Sportsman's Warehouse logo Sportsman's Warehouse ▲5 +15.1%
5 M Michaels logo Michaels ▲2 +15.1%
6 H Hollister Co. logo Hollister Co. ▲4 +13.6%
7 T The Home Depot logo The Home Depot ▲2 +13.3%
8 O Old Navy logo Old Navy ▲2 +11.2%
9 H HomeGoods logo HomeGoods - +7.9%
10 G Goodwill logo Goodwill ▲2 +3.9%
11 D DICK'S Sporting Goods logo DICK'S Sporting Goods ▲1 +3.9%
12 H Hot Topic logo Hot Topic ▲2 +3.8%
13 K Kohl's logo Kohl's ▲1 +2.9%
14 T Tractor Supply Co. logo Tractor Supply Co. ▲1 +2.0%
15 R Ross Dress for Less logo Ross Dress for Less ▼1 +2.0%

Store footprint

Store map

854 tracked store locations in New Mexico, colored by category.

Top tracked chains by store count

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