Trends · data through September 2026

Retail trends in Missouri

Iceflower tracks 5,747 stores from 2,450 retail chains in Missouri. Goodwill grew fastest over the last year, ahead of Five Below and Ollie's Bargain Outlet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,450
Tracked stores
5,747
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Goodwill ▲4 +20.0%
2 Five Below ▲2 +17.9%
3 Ollie's Bargain Outlet ▲9 +15.1%
4 Ross Dress for Less ▲2 +14.3%
5 Buckle ▲7 +13.8%
6 Half Price Books ▲11 +12.9%
7 Vintage Stock ▲7 +12.4%
8 Guitar Center ▲9 +11.3%
9 BomgaarsSupply ▲3 +11.2%
10 Coach ▲6 +10.0%
11 Uptown Cheapskate ▲8 +9.7%
12 Shoe Sensation ▲15 +9.0%
13 Dollar Tree - +8.8%
14 Tractor Supply Co. ▲2 +8.6%
15 Michaels ▲1 +8.5%

Store footprint

Store map

5,747 tracked store locations in Missouri, colored by category. The top 5 chains by store count run 1,305 of the 5,747 stores (23%); 2,108 of the 2,450 tracked chains have a single store here. 21% of the tracked retail stores here are discount stores, against 14% across the United States.

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