Growth
Victoria's Secret against its category
The biggest tracked US underwear & socks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Victoria's Secret's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Victoria's Secret | +4.0% |
| 2 | Soma Intimates | -14.1% |
| 3 | Jockey | -11.0% |
| 4 | Intimissimi | - |
| 5 | Risque Moments | -6.6% |
| 6 | Story Essentials | - |
| 7 | Calzedonia | +5.7% |
| 8 | Groove | -7.2% |
| 9 | Nancy's Nook | -14.5% |
| 10 | Excitement Adult Superstores | +2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
870 tracked Victoria's Secret locations across 50 US states, DC, and 1 territory. California, Texas, and Florida hold 30% of them.
Tracked stores by state
- California 105
- Texas 80
- Florida 72
- New York 52
- Illinois 33
- Ohio 33
- New Jersey 28
- Pennsylvania 28
- Georgia 27
- Virginia 25
- North Carolina 24
- Michigan 22
- Arizona 20
- Colorado 20
- Massachusetts 18
- Tennessee 18
- Nevada 17
- South Carolina 17
- Washington 17
- Maryland 16
- Indiana 14
- Minnesota 14
- Missouri 14
- Alabama 13
- Wisconsin 12
- Connecticut 11
- Kentucky 11
- Louisiana 11
- Oklahoma 9
- Oregon 9
- Iowa 8
- Utah 8
- Kansas 6
- Mississippi 6
- West Virginia 6
- Arkansas 5
- Hawaii 5
- Nebraska 5
- Delaware 4
- New Hampshire 4
- Montana 3
- North Dakota 3
- New Mexico 3
- Rhode Island 3
- District of Columbia 2
- Idaho 2
- South Dakota 2
- Alaska 1
- Maine 1
- Puerto Rico 1
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at Victoria's Secret
Tracked chains Victoria's Secret customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends