Trends · data through September 2026

Retail & consumer trends in the United States

Iceflower tracks 2,221,816 stores from 1,141,765 retail and consumer chains in the United States. Hobby Lobby grew fastest over the last year, ahead of H-E-B and Maverik.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,141,765
Tracked stores
2,221,816
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hobby Lobby and H-E-B sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hobby Lobby ▲7 +17.1%
2 H-E-B ▲1 +15.7%
3 Maverik ▲7 +15.0%
4 Woodman's Food Market ▲9 +13.6%
5 Murphy USA ▲7 +13.1%
6 Parker's - +12.7%
7 QuikTrip ▲6 +11.7%
8 Kroger ▲1 +11.7%
9 Ross Dress for Less ▲2 +11.6%
10 Wawa ▲1 +11.2%
11 Love's Travel Stop ▲4 +11.1%
12 Dutch Bros Coffee ▲15 +10.9%
13 Stewart's Shops ▲10 +9.7%
14 Casey's ▲7 +9.7%
15 Scheels ▲10 +9.4%

Store footprint

Store map

25,000 of 2,221,816 tracked store locations in the United States, colored by category group. The top 5 chains by store count run 83,268 of the 2,221,816 stores (4%); 1,026,802 of the 1,141,765 tracked chains have a single store here.

Top tracked chains by store count

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