Trends · data through September 2026

Jewelry Stores in the United States

Iceflower tracks 9,200 stores from 5,846 jewelry store chains in the United States. Cartier grew fastest over the last year, ahead of The Jewelry Center and Long's Jewelers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
5,846
Tracked stores
9,200
Consumer panel
130M+

State by state

The leading jewelry store chains in every state

Tracked jewelry store chains ranked by consumer spend in each state, Q4 2025–Q3 2026. Kay Jewelers leads in 23 states, Cartier in 3 states, and Riddle's Jewelry in 3 states. 21 chains lead at least one state. Against their share in the US as a whole, Kay Jewelers stands out in 18 states, Zales in 7 states, and Jared in 6 states.

By tracked consumer spend, Q4 2025–Q3 2026

Not enough tracked stores: North Dakota, South Dakota

No ranked chain with 5% of the state's spend and 3 stores there: Alaska, District of Columbia, Vermont

Not enough tracked stores: North Dakota, South Dakota

A state shows a ranking once it has at least 2 tracked jewelry store chains and 10 tracked stores. Relative to the US compares a chain's share of the state's spend with its share in the US as a whole. It ranks the 7 biggest chains in the US and the chains that lead a state by spend, wherever a chain has at least 5% of the state's spend and 3 stores there. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked jewelry store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cartier and The Jewelry Center sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Cartier - +18.9%
2 The Jewelry Center ▲10 +16.0%
3 Long's Jewelers ▲1 +15.3%
4 Riddle's Jewelry ▲1 +14.3%
5 Brilliant Earth ▲1 +14.0%
6 Malabar Gold and Diamonds ▲5 +12.5%
7 David Yurman - +12.3%
8 Genesis Diamonds ▲2 +11.8%
9 Diamond Cellar - +11.8%
10 Fink's Jewelers ▼1 +11.7%
11 Greenberg's Jewelers ▲8 +10.5%
12 Saslow's & Henebry's Diamond Jewelers ▲8 +8.9%
13 Morgan Jewelers ▲2 +8.7%
14 Hannoush Jewelers - +8.6%
15 Dick's Pawn Superstore ▲5 +7.7%
  • Kay Jewelers
  • Jared
  • Zales
  • Tiffany & Co.
  • Cartier
  • James Avery Artisan Jewelry
  • Diamonds Direct
  • Other tracked chains

Store footprint

Store map

9,200 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 1,811 of the 9,200 stores (20%); 5,340 of the 5,846 tracked chains have a single store here.

  • Kay Jewelers (905)
  • Jared (202)
  • Zales (420)
  • Tiffany & Co. (88)
  • Cartier (24)
  • James Avery Artisan Jewelry (152)
  • Diamonds Direct (31)
  • Other tracked chains

Top tracked chains by store count

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