Growth
Spirit Halloween against its category
The biggest tracked US party & seasonal chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Spirit Halloween's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Spirit Halloween | - |
| 2 | Phantom Fireworks | - |
| 3 | TNT Fireworks | - |
| 4 | Zurchers | - |
| 5 | Shelton Fireworks | - |
| 6 | Party City | -92.6% |
| 7 | Mr W Fireworks | - |
| 8 | Keystone Fireworks | - |
| 9 | Jabs Fireworks | - |
| 10 | Alamo Fireworks | - |
Share of tracked category spend, indexed
Store footprint
Store map
1,155 tracked Spirit Halloween locations across 50 US states. California, Texas, and Florida hold 27% of them.
Tracked stores by state
- California 130
- Texas 101
- Florida 76
- New York 61
- Pennsylvania 61
- Ohio 55
- Illinois 48
- Arizona 47
- New Jersey 39
- Georgia 31
- Michigan 31
- Washington 31
- Virginia 30
- Colorado 28
- Indiana 24
- North Carolina 24
- Utah 22
- Massachusetts 19
- Wisconsin 19
- Missouri 17
- Oregon 17
- Kentucky 16
- Maryland 16
- Connecticut 15
- Oklahoma 15
- Tennessee 15
- New Mexico 14
- South Carolina 14
- Iowa 13
- Louisiana 13
- Alabama 11
- Minnesota 11
- Kansas 10
- Idaho 9
- Nevada 8
- West Virginia 8
- Mississippi 7
- Montana 7
- New Hampshire 7
- Maine 6
- Nebraska 6
- Arkansas 5
- Delaware 3
- Hawaii 3
- Rhode Island 3
- Alaska 2
- North Dakota 2
- South Dakota 2
- Wyoming 2
- Vermont 1
Customer overlap
Who shops at Spirit Halloween
Tracked chains Spirit Halloween customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends