Trends · data through September 2026

Retail trends in Utah

Iceflower tracks 3,980 stores from 2,383 retail chains in Utah. Goodwill grew fastest over the last year, ahead of EZPAWN and Sunglass Hut.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,383
Tracked stores
3,980
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and EZPAWN sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Goodwill ▲11 +17.3%
2 EZPAWN ▲6 +17.3%
3 Sunglass Hut ▲6 +16.3%
4 LEGO ▲5 +15.9%
5 Morgan Jewelers ▲6 +15.5%
6 Game Grid ▲4 +15.3%
7 Ross Dress for Less - +15.1%
8 Victoria's Secret ▲2 +13.7%
9 Shoe Dept. Encore ▲5 +13.6%
10 BoxLunch ▲12 +13.2%
11 Hot Topic ▲10 +13.1%
12 Cost Plus World Market ▲4 +12.4%
13 Vans ▲5 +12.0%
14 Kid to Kid ▲8 +11.7%
15 T.J.Maxx - +11.6%

Store footprint

Store map

3,980 tracked store locations in Utah, colored by category. The top 5 chains by store count run 277 of the 3,980 stores (7%); 2,050 of the 2,383 tracked chains have a single store here. 5% of the tracked retail stores here are discount stores, against 14% across the United States.

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