Growth
Marshalls against its category
The biggest tracked US off-price stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Marshalls's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | T.J.Maxx | +0.4% |
| 2 | Marshalls | -1.0% |
| 3 | HomeGoods | +1.7% |
| 4 | Nordstrom Rack | -2.4% |
| 5 | Sierra | +7.5% |
| 6 | Homesense | +5.4% |
| 7 | Saks OFF 5TH | -51.7% |
| 8 | Neiman Marcus Last Call | -58.2% |
| 9 | 260 Sample Sale | -22.7% |
Share of tracked category spend, indexed
Store footprint
Store map
1,303 tracked Marshalls locations across 48 US states, DC, and 1 territory. California, Florida, and Texas hold 29% of them.
Tracked stores by state
- California 159
- Florida 113
- Texas 105
- New York 91
- Massachusetts 60
- Illinois 59
- New Jersey 53
- Pennsylvania 51
- Georgia 49
- Ohio 43
- Michigan 38
- Virginia 37
- North Carolina 36
- Maryland 30
- Tennessee 30
- Arizona 24
- Connecticut 24
- Indiana 23
- Missouri 23
- Washington 23
- Minnesota 18
- Alabama 14
- Kentucky 14
- Louisiana 14
- Oregon 14
- South Carolina 14
- Colorado 13
- Wisconsin 13
- New Hampshire 12
- Nevada 12
- Kansas 9
- Mississippi 9
- New Mexico 8
- Iowa 7
- Oklahoma 7
- Puerto Rico 7
- Rhode Island 6
- Delaware 5
- Maine 5
- Arkansas 4
- District of Columbia 4
- Nebraska 4
- West Virginia 4
- Utah 3
- Vermont 3
- Hawaii 2
- Idaho 2
- South Dakota 2
- Wyoming 2
- North Dakota 1
Customer overlap
Who shops at Marshalls
Tracked chains Marshalls customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T.J.Maxx
100
Target
79
HomeGoods
66
ALDI
47
Ulta Beauty
41
Burlington
40
Old Navy
31
Trader Joe's
30
Hobby Lobby
30
More trends