Trends · data through September 2026

Fashion Jewelry in the United States

Iceflower tracks 2,687 stores from 12 fashion jewelry chains in the United States. Pandora grew fastest over the last year, ahead of DanaTyler and Kendra Scott.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
2,687
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fashion jewelry chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pandora and DanaTyler sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Pandora logo Pandora - +13.2%
2 D DanaTyler logo DanaTyler ▲1 +10.8%
3 K Kendra Scott logo Kendra Scott - +1.9%
4 P Piercing Pagoda logo Piercing Pagoda - +0.4%
5 P Penelope logo Penelope ▲1 -2.7%
6 C Claire's logo Claire's - -23.2%
7 P Pura Vida logo Pura Vida - -27.2%
8 S Silver Loft ▼2 -37.3%
9 I Icing logo Icing - -73.3%
  • Pandora
  • Claire's
  • Piercing Pagoda
  • Kendra Scott
  • Swarovski
  • Lovisa
  • Icing
  • Other tracked chains

Store footprint

Store map

2,687 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Pandora (492)
  • Claire's (1,306)
  • Piercing Pagoda (369)
  • Kendra Scott (148)
  • Swarovski (140)
  • Lovisa (56)
  • Icing (145)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →