Trends · data through July 2026

Retail trends in the United Kingdom

Iceflower tracks 31,313 stores from 9,770 retail chains in the United Kingdom. VPZ grew fastest over the last year, ahead of Footasylum and ASICS.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9,770
Tracked stores
31,313
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. VPZ and Footasylum sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V VPZ logo VPZ ▲12 +19.8%
2 F Footasylum ▲9 +19.5%
3 A ASICS logo ASICS ▲1 +19.3%
4 M Mango logo Mango ▲8 +19.0%
5 U Urban Outfitters logo Urban Outfitters ▲8 +18.9%
6 S Stradivarius logo Stradivarius ▲12 +17.3%
7 B Beaverbrooks ▲1 +17.2%
8 A AllSaints logo AllSaints ▲8 +17.2%
9 S Skechers ▲5 +16.4%
10 F Flying Tiger Copenhagen logo Flying Tiger Copenhagen ▲7 +16.1%
11 W Wilko ▼2 +15.5%
12 D Dunnes Stores ▲10 +14.6%
13 M Michael Kors logo Michael Kors ▲8 +14.5%
14 B Builder Depot ▲5 +14.1%
15 T Toolstation ▲6 +13.4%

Store footprint

Store map

25,000 of 31,313 tracked store locations in the United Kingdom, colored by category.

Top tracked chains by store count

More trends

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