Growth
American Eagle against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks American Eagle's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | American Eagle | +0.5% |
| 2 | Buckle | +1.1% |
| 3 | Hot Topic | +9.3% |
| 4 | Hollister Co. | -5.5% |
| 5 | PacSun | -3.9% |
| 6 | Spencer's | -1.9% |
| 7 | Zumiez | -6.0% |
| 8 | Aéropostale | +4.1% |
| 9 | Garage | - |
| 10 | Tillys | +1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
759 tracked American Eagle locations across 50 US states, DC, and 1 territory. California, Texas, and Florida hold 23% of them.
Tracked stores by state
- California 62
- Texas 61
- Florida 49
- New York 43
- Pennsylvania 35
- Georgia 31
- Ohio 30
- North Carolina 29
- Virginia 26
- Illinois 21
- Indiana 20
- Tennessee 19
- Alabama 18
- Maryland 18
- Michigan 17
- New Jersey 17
- Washington 16
- Massachusetts 15
- Minnesota 15
- South Carolina 15
- Missouri 13
- Colorado 12
- Kentucky 12
- Arizona 11
- Connecticut 11
- Wisconsin 11
- Iowa 10
- Louisiana 10
- Oklahoma 9
- Oregon 9
- Utah 9
- Kansas 8
- Mississippi 8
- West Virginia 7
- Arkansas 6
- Nebraska 6
- New Hampshire 6
- Nevada 6
- Hawaii 5
- Maine 5
- Delaware 4
- Idaho 4
- North Dakota 4
- Montana 3
- Rhode Island 3
- Alaska 2
- Puerto Rico 2
- South Dakota 2
- District of Columbia 1
- New Mexico 1
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at American Eagle
Tracked chains American Eagle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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