Trends · data through September 2026

Retail trends in Oklahoma

Iceflower tracks 4,527 stores from 2,045 retail chains in Oklahoma. HomeGoods grew fastest over the last year, ahead of Michaels and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,045
Tracked stores
4,527
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. HomeGoods and Michaels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 HomeGoods ▲7 +17.8%
2 Michaels ▲4 +16.8%
3 Hobby Lobby ▲2 +14.7%
4 Bealls ▲4 +14.3%
5 Dollar Tree ▲3 +13.2%
6 Target ▲1 +12.7%
7 Kay Jewelers ▲9 +11.4%
8 Williams-Sonoma ▲15 +11.4%
9 Shoe Dept. Encore ▲12 +9.0%
10 Uptown Cheapskate ▲8 +7.8%
11 Pet Supplies Plus ▲10 +7.5%
12 Dollar General - +7.4%
13 Helzberg Diamonds ▲12 +6.7%
14 Ollie's Bargain Outlet ▲2 +6.3%
15 Walmart - +5.7%

Store footprint

Store map

4,527 tracked store locations in Oklahoma, colored by category. The top 5 chains by store count run 1,096 of the 4,527 stores (24%); 1,774 of the 2,045 tracked chains have a single store here. 22% of the tracked retail stores here are discount stores, against 14% across the United States.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →