Growth
Maurices against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Maurices's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Maurices | +6.6% |
| 2 | LOFT | +0.7% |
| 3 | Chico's | +0.8% |
| 4 | Lane Bryant | -2.5% |
| 5 | TALBOTS | +8.9% |
| 6 | White House Black Market | -7.6% |
| 7 | J.Jill | +10.6% |
| 8 | Tommy Bahama | -42.4% |
| 9 | Ann Taylor | +12.0% |
| 10 | Country Store | +4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
803 tracked Maurices locations across 44 US states. Indiana, Wisconsin, and Illinois hold 19% of them.
Tracked stores by state
- Indiana 55
- Wisconsin 49
- Illinois 47
- Michigan 47
- Texas 45
- Ohio 41
- Minnesota 35
- Missouri 34
- Iowa 28
- New York 28
- Oregon 26
- Tennessee 24
- Colorado 23
- Oklahoma 23
- Pennsylvania 23
- Utah 23
- Kansas 22
- Washington 21
- California 19
- Kentucky 17
- North Carolina 17
- Arkansas 16
- Nebraska 13
- Arizona 12
- Idaho 12
- Alabama 10
- New Mexico 9
- Wyoming 9
- Georgia 8
- Montana 8
- Nevada 8
- Florida 7
- Virginia 7
- Louisiana 6
- North Dakota 6
- West Virginia 6
- South Dakota 5
- Maine 3
- South Carolina 3
- Mississippi 2
- New Hampshire 2
- Vermont 2
- Alaska 1
- Maryland 1
Customer overlap
Who shops at Maurices
Tracked chains Maurices customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends