Trends · data through September 2026

Retail trends in Vermont

Iceflower tracks 757 stores from 568 retail chains in Vermont. Marshalls grew fastest over the last year, ahead of Goodwill and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
568
Tracked stores
757
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Marshalls and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Marshalls ▲1 +15.0%
2 Goodwill - +14.7%
3 Dollar General ▲1 +14.4%
4 Ocean State Job Lot - +12.1%
5 rk MILES - +11.9%
6 Lenny's Shoe & Apparel ▲3 +11.9%
7 Dollar Tree - +10.9%
8 Orvis ▲2 +9.2%
9 Harbor Freight Tools - +6.9%
10 The Home Depot - +0.2%
11 Tractor Supply Co. ▼1 +0.1%
12 Aubuchon Hardware - -0.5%
13 T.J.Maxx - -0.5%
14 Staples - -2.9%
15 Petco ▼1 -3.1%

Store footprint

Store map

757 tracked store locations in Vermont, colored by category. The top 5 chains by store count run 99 of the 757 stores (13%); 513 of the 568 tracked chains have a single store here. 9% of the tracked retail stores here are hardware stores, against 4% across the United States.

Top tracked chains by store count

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