Trends · data through September 2026

Off-Price Stores in the United States

Iceflower tracks 3,973 stores from 9 off-price stores in the United States. Sierra grew fastest over the last year, ahead of Homesense and HomeGoods.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
3,973
Consumer panel
130M+

Growth ranking

Fastest-growing tracked off-price stores

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sierra and Homesense sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sierra logo Sierra - +10.1%
2 H Homesense logo Homesense - +5.6%
3 H HomeGoods logo HomeGoods - +1.8%
4 T T.J.Maxx logo T.J.Maxx - +0.3%
5 M Marshalls logo Marshalls - -1.0%
6 N Nordstrom Rack logo Nordstrom Rack - -2.3%
7 S Saks OFF 5TH logo Saks OFF 5TH - -50.8%
8 N Neiman Marcus Last Call - -57.2%
  • T.J.Maxx
  • Marshalls
  • HomeGoods
  • Nordstrom Rack
  • Sierra
  • Homesense
  • Saks OFF 5TH
  • Other tracked chains

Store footprint

Store map

3,973 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • T.J.Maxx (1,411)
  • Marshalls (1,293)
  • HomeGoods (765)
  • Nordstrom Rack (207)
  • Sierra (128)
  • Homesense (75)
  • Saks OFF 5TH (82)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →