Growth
Dollar Tree against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dollar Tree's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dollar General | +2.9% |
| 2 | Dollar Tree | +3.2% |
| 3 | Family Dollar | -7.5% |
| 4 | Five Below | +19.2% |
| 5 | Ollie's Bargain Outlet | +3.9% |
| 6 | Roses Discount Store | -11.6% |
| 7 | Ocean State Job Lot | +5.2% |
| 8 | Big Lots | -72.6% |
| 9 | Bi-Mart | -14.7% |
| 10 | pOpshelf | -10.6% |
Share of tracked category spend, indexed
Store footprint
Store map
8,940 tracked Dollar Tree locations across 48 US states and DC. Texas, California, and Florida hold 25% of them.
Tracked stores by state
- Texas 809
- California 771
- Florida 640
- Ohio 384
- Pennsylvania 370
- Illinois 365
- Georgia 353
- North Carolina 352
- New York 340
- Michigan 297
- Virginia 261
- Tennessee 241
- New Jersey 239
- Indiana 228
- Missouri 208
- South Carolina 193
- Alabama 187
- Arizona 179
- Wisconsin 169
- Massachusetts 167
- Maryland 158
- Louisiana 155
- Washington 147
- Kentucky 146
- Minnesota 133
- Oklahoma 131
- Colorado 117
- Mississippi 110
- Oregon 110
- Arkansas 105
- Iowa 99
- Kansas 90
- Connecticut 78
- Utah 75
- Nevada 73
- New Mexico 64
- West Virginia 64
- Nebraska 48
- Idaho 43
- New Hampshire 40
- Rhode Island 40
- Delaware 39
- Maine 39
- South Dakota 21
- Montana 20
- North Dakota 14
- Wyoming 13
- Vermont 11
- District of Columbia 4
Customer overlap
Who shops at Dollar Tree
Tracked chains Dollar Tree customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Walmart
100
ALDI
63
Sam's Club
50
Burlington
40
Five Below
39
T.J.Maxx
33
Marshalls
33
Hobby Lobby
27
More trends