Trends · data through August 2026

Toy Stores in the United States

Iceflower tracks 964 stores from 477 toy stores chains in the United States. Build-A-Bear Workshop grew fastest over the last year, ahead of Dayton Brick Shop and Disney Store.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
477
Tracked stores
964
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Build-A-Bear Workshop and Dayton Brick Shop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Build-A-Bear Workshop logo Build-A-Bear Workshop - +14.0%
2 D Dayton Brick Shop ▲2 +12.0%
3 D Disney Store logo Disney Store - +8.3%
4 R Ridemakerz ▲1 +4.9%
5 G Galactic Toys & Games logo Galactic Toys & Games - +1.0%
6 T Toy Kingdom ▲1 -0.8%
7 T The Dragon's Hoard ▲2 -1.0%
8 L LEGO logo LEGO - -3.1%
9 A American Girl logo American Girl - -6.1%
10 B Bricks and Minifigs logo Bricks and Minifigs ▲2 -10.0%
11 T Teton Toys logo Teton Toys - -11.8%
12 B Bricks & Minifigs logo Bricks & Minifigs - -12.1%
13 T Toys "R" Us logo Toys "R" Us ▼1 -12.7%
14 K Kitty Hawk Kites - -13.4%
15 T The Toy Box ▲1 -14.1%
  • LEGO
  • Build-A-Bear Workshop
  • Disney Store
  • American Girl
  • Learning Express Toys
  • Through The Decades
  • Kitty Hawk Kites
  • Other tracked chains

Store footprint

Store map

964 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • LEGO (75)
  • Build-A-Bear Workshop (217)
  • Disney Store (31)
  • American Girl (8)
  • Learning Express Toys (44)
  • Through The Decades (1)
  • Kitty Hawk Kites (15)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Build-A-Bear Workshop logo Build-A-Bear Workshop 217
  • 2 L LEGO logo LEGO 75
  • 3 L Learning Express Toys logo Learning Express Toys 44
  • 4 D Disney Store logo Disney Store 31
  • 5 B Bricks & Minifigs logo Bricks & Minifigs 20
  • 6 G Go! Calendars, Toys & Games logo Go! Calendars, Toys & Games 16
  • 7 K Kitty Hawk Kites 15
  • 8 A American Girl logo American Girl 8
  • 9 T Toys "R" Us logo Toys "R" Us 6
  • 10 B Bricks and Minifigs logo Bricks and Minifigs 5
  • 11 T Teton Toys logo Teton Toys 5
  • 12 S Squishable logo Squishable 5
  • 13 L Lakeshore Learning Store logo Lakeshore Learning Store 4
  • 14 R Ridemakerz 3
  • 15 A Amazing Discoveries logo Amazing Discoveries 3
  • 16 T Toy Temple 3
  • 17 M Mind Games logo Mind Games 3
  • 18 D Dayton Brick Shop 3
  • 19 G Go! Calendars & Games 3
  • 20 W Wishes 3
  • 21 T Toy Kingdom 3
  • 22 T The Toy Box 3
  • 23 T Tons of Toys 3
  • 24 T The Dragon's Hoard 3
  • 25 G Galactic Toys & Games logo Galactic Toys & Games 3
  • 26 G Geppetto's Toys logo Geppetto's Toys 2
  • 27 T The Kite Loft 2
  • 28 T Timbuk Toys 2
  • 29 P Pokemaniacs 2
  • 30 C Child's Play Toys and Books 2
  • 31 T The Toy Soldier 2
  • 32 H Henry Bear's Park 2
  • 33 O Odyssey Games 2
  • 34 T Titan Games 2
  • 35 T The Elephant's Trunk 2
  • 36 O Optimus Toys 2
  • 37 O Out of the Box 2
  • 38 T The Toy Company 2
  • 39 T The Game Preserve 2
  • 40 F Franklin's Toys 2
  • 41 T The Game Chest 2
  • 42 S Sir Troy's Toy Kingdom logo Sir Troy's Toy Kingdom 2
  • 43 T The Toy Chest 2
  • 44 Y Yesterday's Fun 2
  • 45 P Planet Fun 2
  • 46 G Gnome Games 2
  • 47 C Card Addicts 2
  • 48 C Collectors Marketplace 1
  • 49 G Green Lotus Dreams 1
  • 50 D Days of Knights 1

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