Growth
Goodwill against its category
The biggest tracked US second hand shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Goodwill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
+1.6% |
| 2 |
V
Value Village
|
-3.9% |
| 3 |
P
Plato's Closet
|
-11.8% |
| 4 |
U
Uptown Cheapskate
|
+3.7% |
| 5 |
E
EZPAWN
|
-0.1% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-3.8% |
| 7 |
S
St. Vincent de Paul
|
-4.2% |
| 8 | C Cash America Pawn | - |
| 9 |
H
Habitat for Humanity ReStore
|
-6.8% |
| 10 |
V
Value Pawn and Jewelry
|
+1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
2,144 tracked Goodwill locations across 48 US states and DC.
Tracked stores by state
- Texas 161
- Ohio 154
- California 142
- Florida 134
- Indiana 114
- Pennsylvania 103
- Georgia 102
- Arizona 98
- Michigan 90
- North Carolina 81
- Illinois 80
- Virginia 74
- Washington 73
- Oregon 64
- Tennessee 54
- Wisconsin 54
- Kentucky 53
- South Carolina 52
- Colorado 39
- Maryland 39
- Oklahoma 34
- New York 30
- New Jersey 28
- Iowa 27
- West Virginia 26
- Alabama 23
- Connecticut 20
- Louisiana 20
- Maine 20
- New Mexico 15
- Missouri 14
- Kansas 13
- Mississippi 13
- Arkansas 12
- Minnesota 12
- Delaware 11
- Idaho 11
- Massachusetts 9
- Nebraska 8
- Hawaii 7
- New Hampshire 7
- Utah 6
- Montana 4
- Nevada 4
- Alaska 3
- Vermont 3
- District of Columbia 1
- Rhode Island 1
- South Dakota 1
Customer overlap
Who shops at Goodwill
Tracked chains Goodwill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends