Trends · data through September 2026

Collectibles & Hobby in the United States

Iceflower tracks 949 stores from 33 collectibles & hobby chains in the United States. Disney Store grew fastest over the last year, ahead of Level Up Games and Newbury Comics.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 33
Tracked stores: 949
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked collectibles & hobby chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Disney Store and Level Up Games sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	D Disney Store	▲1	+17.8%
2	L Level Up Games	▲2	+14.8%
3	N Newbury Comics	-	+13.2%
4	T The Village	▲2	+12.0%
5	G Game World	-	+10.6%
6	C Coliseum of Comics	▲2	+8.6%
7	G Graham Crackers Comics	-	+6.2%
8	N New Dimension Comics	-	+5.0%
9	B Bedrock City Comic Company	▲2	+4.5%
10	S Sanrio	-	+4.0%
11	U Ultimate Comics	▲1	+3.5%
12	B BoxLunch	-	+3.4%
13	T The Exchange	▼1	+3.0%
14	T The Gathering Place	▲1	+2.7%
15	T The Train Station	-	+0.6%

BoxLunch
Warhammer
HobbyTown
Disney Store
The Exchange
Newbury Comics
Vintage Stock
Other tracked chains

Store footprint

Store map

949 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

BoxLunch (244)
Warhammer (181)
HobbyTown (101)
Disney Store (29)
The Exchange (38)
Newbury Comics (27)
Vintage Stock (45)
Other tracked chains

Top tracked chains by store count

More trends

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