Growth
Dollar General against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dollar General's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dollar General | +2.9% |
| 2 | Dollar Tree | +3.2% |
| 3 | Family Dollar | -7.5% |
| 4 | Five Below | +19.2% |
| 5 | Ollie's Bargain Outlet | +3.9% |
| 6 | Roses Discount Store | -11.6% |
| 7 | Ocean State Job Lot | +5.2% |
| 8 | Big Lots | -72.6% |
| 9 | Bi-Mart | -14.7% |
| 10 | pOpshelf | -10.6% |
Share of tracked category spend, indexed
Store footprint
Store map
21,877 tracked Dollar General locations across 48 US states and DC. Texas, Georgia, and North Carolina hold 20% of them.
Tracked stores by state
- Texas 2,009
- Georgia 1,210
- North Carolina 1,181
- Florida 1,160
- Tennessee 1,109
- Ohio 1,101
- Alabama 1,066
- Pennsylvania 1,037
- Kentucky 846
- Michigan 786
- Illinois 763
- Indiana 748
- Missouri 737
- South Carolina 737
- Louisiana 723
- Mississippi 704
- New York 636
- Arkansas 626
- Oklahoma 601
- Virginia 529
- Iowa 361
- West Virginia 341
- Wisconsin 312
- Kansas 298
- California 266
- Minnesota 227
- New Jersey 215
- Maryland 193
- Nebraska 165
- New Mexico 159
- Arizona 153
- Connecticut 103
- Oregon 91
- Colorado 82
- South Dakota 80
- North Dakota 75
- Maine 72
- Delaware 63
- Massachusetts 58
- New Hampshire 48
- Washington 46
- Vermont 43
- Nevada 27
- Wyoming 27
- Rhode Island 26
- Utah 16
- Montana 11
- Idaho 9
- District of Columbia 1
Customer overlap
Who shops at Dollar General
Tracked chains Dollar General customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends