Growth
Dollar General against its category
The biggest tracked US discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dollar General's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+5.4% |
| 2 |
D
Dollar Tree
|
+8.8% |
| 3 |
F
Family Dollar
|
-3.7% |
| 4 |
F
Five Below
|
+12.8% |
| 5 |
O
Ollie's Bargain Outlet
|
+9.4% |
| 6 |
G
Gabe's
|
-15.8% |
| 7 |
B
Big Lots
|
-77.0% |
| 8 |
B
Bi-Mart Membership Discount Stores
|
-12.9% |
| 9 | O Ocean State Job Lot | +10.7% |
| 10 |
R
Roses Discount Store
|
+4.7% |
Share of tracked category spend, indexed
Store footprint
Store map
15,614 tracked Dollar General locations across 48 US states and DC.
Tracked stores by state
- Texas 1,479
- Florida 1,069
- Georgia 1,064
- North Carolina 1,027
- Ohio 970
- Pennsylvania 903
- Alabama 876
- Tennessee 667
- Indiana 626
- South Carolina 625
- Michigan 586
- Kentucky 565
- New York 539
- Virginia 447
- Illinois 428
- Mississippi 420
- Louisiana 323
- Arkansas 297
- Missouri 286
- Oklahoma 242
- Iowa 224
- West Virginia 208
- California 187
- Maryland 184
- New Jersey 178
- Arizona 137
- Wisconsin 132
- Kansas 131
- New Mexico 126
- Connecticut 83
- Oregon 73
- Maine 67
- Colorado 66
- Delaware 63
- Nebraska 43
- Washington 42
- North Dakota 30
- Vermont 30
- Massachusetts 29
- New Hampshire 23
- Nevada 21
- Wyoming 21
- Rhode Island 16
- Utah 16
- South Dakota 15
- Minnesota 12
- Idaho 9
- Montana 8
- District of Columbia 1
Customer overlap
Who shops at Dollar General
Tracked chains Dollar General customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends