Trends · data through August 2026

Retail trends in San Francisco-Oakland-Fremont, CA

Iceflower tracks 728 stores from 277 retail chains in San Francisco-Oakland-Fremont, CA. JCPenney grew fastest over the last year, ahead of Hollister Co. and Pet Food Express.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
277
Tracked stores
728
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. JCPenney and Hollister Co. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J JCPenney logo JCPenney ▲4 +19.8%
2 H Hollister Co. logo Hollister Co. ▲2 +18.6%
3 P Pet Food Express ▲2 +15.7%
4 H Half Price Books logo Half Price Books - +14.1%
5 H Hobby Lobby logo Hobby Lobby ▲1 +7.0%
6 R Ross Dress for Less logo Ross Dress for Less ▲2 +6.7%
7 H HomeGoods logo HomeGoods ▲1 +5.5%
8 C Cost Plus World Market logo Cost Plus World Market - +5.0%
9 Z Zara logo Zara ▲1 +4.9%
10 M Macy's logo Macy's - +4.8%
11 M Marshalls logo Marshalls ▲1 +2.4%
12 D Dollar General logo Dollar General - +0.7%
13 N Nordstrom Rack logo Nordstrom Rack ▲1 +0.7%
14 L Lowe's Home Improvement logo Lowe's Home Improvement - +0.6%
15 N Nordstrom logo Nordstrom - +0.5%

Store footprint

Store map

728 tracked store locations in San Francisco-Oakland-Fremont, CA, colored by category.

Top tracked chains by store count

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