Trends · data through September 2026

Retail trends in San Francisco-Oakland-Fremont, CA

Iceflower tracks 4,023 stores from 2,608 retail chains in San Francisco-Oakland-Fremont, CA. Uniqlo grew fastest over the last year, ahead of Pet Club and Miniso.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,608
Tracked stores
4,023
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Uniqlo and Pet Club sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Uniqlo ▲1 +18.3%
2 Pet Club ▲4 +17.0%
3 Miniso ▲13 +16.2%
4 West Marine ▲11 +15.9%
5 Hobby Lobby ▲6 +15.2%
6 Crossroads Trading ▲12 +14.8%
7 Ross Dress for Less - +12.2%
8 Edwin Watts Golf ▲8 +12.0%
9 dd's DISCOUNTS ▲4 +10.7%
10 Ace Hardware ▲1 +10.3%
11 Barnes & Noble ▲2 +10.2%
12 Cost Plus World Market ▲6 +9.6%
13 Burlington ▲2 +9.1%
14 Michaels ▲1 +8.8%
15 Journeys ▲7 +8.0%

Store footprint

Store map

4,023 tracked store locations in San Francisco-Oakland-Fremont, CA, colored by category. The top 5 chains by store count run 213 of the 4,023 stores (5%); 2,253 of the 2,608 tracked chains have a single store here. 2% of the tracked retail stores here are discount stores, against 7% across California.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →