Growth
Altar'd State against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Altar'd State's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
125 tracked Altar'd State locations across 37 US states. Texas, Tennessee, and Florida hold 28% of them.
Tracked stores by state
- Texas 14
- Tennessee 11
- Florida 10
- Ohio 9
- North Carolina 8
- Missouri 6
- Georgia 5
- Virginia 5
- Colorado 4
- Illinois 4
- Pennsylvania 4
- Kentucky 3
- Massachusetts 3
- Michigan 3
- Minnesota 3
- South Carolina 3
- Alabama 2
- Arkansas 2
- Indiana 2
- Kansas 2
- Louisiana 2
- New Jersey 2
- Nevada 2
- New York 2
- Utah 2
- Arizona 1
- Connecticut 1
- Iowa 1
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Oklahoma 1
- Oregon 1
- South Dakota 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Altar'd State
Tracked chains Altar'd State customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
American Eagle
100
lululemon
99
Kendra Scott
74
Garage
65
Kenwood Town Center Mall
56
SEPHORA
54
Target
53
Dry Goods
45
West Town Mall
43
More trends