Growth
Kay Jewelers against its category
The biggest tracked US jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kay Jewelers's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
+0.8% |
| 2 |
K
Kay Jewelers
|
+2.7% |
| 3 |
T
Tiffany & Co.
|
-3.1% |
| 4 |
P
Piercing Pagoda
|
-3.3% |
| 5 |
K
Kendra Scott
|
-3.8% |
| 6 |
J
James Avery Artisan Jewelry
|
+3.8% |
| 7 |
J
Jared
|
+8.0% |
| 8 |
S
Shane Co.
|
+5.5% |
| 9 |
D
David Yurman
|
+11.9% |
| 10 |
C
Cartier
|
-21.8% |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked Kay Jewelers locations across 19 US states.
Tracked stores by state
- Virginia 10
- New York 5
- Pennsylvania 5
- Florida 4
- Georgia 4
- Indiana 4
- North Carolina 3
- Ohio 3
- South Carolina 3
- Utah 3
- Idaho 2
- Kentucky 2
- Maryland 2
- California 1
- Iowa 1
- Tennessee 1
- Texas 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Kay Jewelers
Tracked chains Kay Jewelers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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