Growth
Kay Jewelers against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kay Jewelers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kay Jewelers | -0.9% |
| 2 | Jared | -5.0% |
| 3 | Zales | -4.7% |
| 4 | Tiffany & Co. | -9.5% |
| 5 | Cartier | +18.9% |
| 6 | James Avery Artisan Jewelry | +1.5% |
| 7 | Diamonds Direct | -7.9% |
| 8 | Helzberg Diamonds | -1.5% |
| 9 | David Yurman | +12.3% |
| 10 | Shane Co. | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
905 tracked Kay Jewelers locations across 49 US states. Florida, Ohio, and Texas hold 23% of them.
Tracked stores by state
- Florida 80
- Ohio 65
- Texas 65
- California 60
- Pennsylvania 52
- Georgia 46
- North Carolina 44
- Illinois 35
- Michigan 31
- Virginia 30
- Alabama 28
- Indiana 27
- Tennessee 27
- South Carolina 24
- New York 22
- Kentucky 21
- Maryland 19
- New Jersey 19
- Arizona 18
- Colorado 15
- Wisconsin 14
- Mississippi 11
- Washington 11
- West Virginia 11
- Connecticut 10
- Iowa 10
- Louisiana 10
- Missouri 10
- Arkansas 9
- Oregon 9
- Oklahoma 8
- Minnesota 7
- Nevada 7
- Utah 6
- Delaware 5
- Hawaii 5
- Massachusetts 5
- New Hampshire 5
- New Mexico 5
- Kansas 4
- Idaho 3
- Maine 3
- Rhode Island 3
- Alaska 1
- Montana 1
- North Dakota 1
- Nebraska 1
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at Kay Jewelers
Tracked chains Kay Jewelers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends