Growth
Michaels against its category
The biggest tracked US art craft hobby store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Michaels's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hobby Lobby | +17.7% |
| 2 | Michaels | +4.1% |
| 3 | Blick Art Materials | +14.7% |
| 4 | Color Me Mine | - |
| 5 | Paper Source | -6.8% |
| 6 | Craft Warehouse | - |
| 7 | Jerry's Artarama | +10.9% |
| 8 | Ben Franklin Crafts | +1.3% |
| 9 | Utrecht Art Supplies | +5.4% |
| 10 | Tandy Leather | -36.4% |
Share of tracked category spend, indexed
Store footprint
Store map
1,318 tracked Michaels locations across 49 US states and DC. California, Texas, and Florida hold 27% of them.
Tracked stores by state
- California 148
- Texas 108
- Florida 99
- New York 70
- Pennsylvania 62
- Ohio 50
- Illinois 49
- North Carolina 48
- Virginia 47
- Michigan 41
- Georgia 39
- New Jersey 39
- Massachusetts 35
- Arizona 34
- Maryland 30
- Washington 27
- Tennessee 25
- Colorado 24
- Connecticut 24
- Minnesota 24
- Missouri 24
- Wisconsin 22
- Indiana 21
- Alabama 20
- South Carolina 17
- Louisiana 16
- Oregon 15
- Kentucky 14
- Nevada 14
- Utah 13
- New Hampshire 12
- Iowa 9
- Kansas 9
- Mississippi 9
- Oklahoma 9
- West Virginia 9
- Arkansas 7
- Delaware 7
- Idaho 7
- New Mexico 7
- Nebraska 6
- Maine 5
- Montana 5
- Alaska 4
- Rhode Island 4
- North Dakota 3
- South Dakota 2
- Vermont 2
- Wyoming 2
- District of Columbia 1
Customer overlap
Who shops at Michaels
Tracked chains Michaels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends