Growth
Michaels against its category
The biggest tracked US art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Michaels's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+6.9% |
| 2 |
M
Michaels
|
-0.0% |
| 3 |
J
JOANN Fabric and Craft Stores
|
-23.3% |
| 4 |
S
Spirit Halloween
|
-35.0% |
| 5 |
W
Wild Birds Unlimited
|
-4.6% |
| 6 | H HobbyTown | -0.8% |
| 7 |
W
Warhammer
|
+10.4% |
| 8 |
B
Blick Art Materials
|
-3.2% |
| 9 |
C
Craft Warehouse
|
+17.6% |
| 10 |
J
Jerry's Artarama
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
1,266 tracked Michaels locations across 49 US states and DC.
Tracked stores by state
- California 140
- Texas 104
- Florida 97
- Pennsylvania 64
- New York 59
- Virginia 50
- Ohio 49
- Illinois 47
- North Carolina 47
- Michigan 41
- Georgia 39
- New Jersey 39
- Arizona 34
- Massachusetts 31
- Maryland 30
- Washington 27
- Colorado 25
- Connecticut 23
- Indiana 21
- Alabama 20
- Missouri 20
- Tennessee 20
- Wisconsin 20
- Minnesota 18
- South Carolina 18
- Oregon 15
- Kentucky 14
- Louisiana 14
- Nevada 14
- Utah 13
- New Hampshire 11
- Kansas 9
- Mississippi 9
- Iowa 8
- Oklahoma 8
- West Virginia 8
- Delaware 7
- Idaho 7
- New Mexico 7
- Arkansas 6
- Nebraska 6
- Maine 5
- Montana 5
- Alaska 4
- Rhode Island 4
- North Dakota 2
- South Dakota 2
- Vermont 2
- Wyoming 2
- District of Columbia 1
Customer overlap
Who shops at Michaels
Tracked chains Michaels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends